SEO for hair and beauty salons
People choose a hairdresser or beautician close to home or work. They open Google Maps, look at photos and reviews, and book. We set up your profile and website so your salon is among the first three.
how people search
How customers search for a salon
Google suggestions for hair salons and beauticians in Latvia look like this.
- “frizētava rīgā”, “frizētava juglā”, “парикмахерская рига плявниеки”, “парикмахерская рига иманта”
- “kosmetologs rīgā”, “косметолог рига чистка лица”, “косметолог рига цены”
- specific services, such as hair colouring, men’s haircut, facial cleansing, lashes and brows
Almost every search has a city or neighbourhood in it. Nobody wants to cross the whole city for a haircut. So Google shows the map, and those at the top win.
In beauty people choose with their eyes. Photos, reviews and a booking button on the profile often decide more than price.
what we do
What we set up for a salon
Category
One main category, such as hair salon or beauty salon, and extra ones only for what you really do.
Services
A full list of services with short descriptions and prices if you like. Colouring, cuts, facials, lashes, brows.
Photos
Before and after work, the salon interior and the team. New photos every week, because Google and customers want to see the salon is alive.
Booking
A booking link on the profile, so people can book straight from the map.
Reviews
A simple way to ask for a review after a visit. Regularly, not all in one week.
Website
Titles with the service and city, prices, address and map. If you have several specialists, a short bio for each.
tip
Instagram and Google together
Many salons have their best photos on Instagram and nothing on the Google profile. The same work can do its job in both places.
Put your Instagram link on the Google profile and the Google profile link in your Instagram bio. Name, address and phone must match everywhere.
If you want more clients fast, you can also show before and after work in Facebook and Instagram ads to people nearby. Massage has its own page.
guarantee
Days to the top 3-6 on Google Maps in your area. Or your money back.
We work with one business per niche in each area. Your competitor will not get the same from us.pricing
What it costs
SEO setupone time, with a guarantee
from €190Monthly SEOposts and rank tracking
€149/monthGoogle Ads and Meta Adsmanagement, ad budget separate
15% of budgetquestions
Questions about SEO for a salon
I work alone from home. Does SEO work?
Yes. A Google profile can be set up without a public address, showing the area where you work. Then the map shows you to people nearby.
We have several specialists. Does each need a profile?
Usually not. One salon profile is enough. Specialists can be shown on the website and in photos.
Should I show prices?
Not required, but it helps. People often search for prices too, and a clear price removes one obstacle to booking.
How fast will I see results?
The first changes on the map usually show within 4 to 6 weeks. The goal is the top 3-6 in your area within 90 days.
Can I offer a discount for reviews?
No. Google forbids it and the profile can be suspended. Ask for a review after a good visit, and that is enough.
next
Related pages
Where do you rank today?
A free heatmap shows where Google Maps shows you and where it does not. We reply the same day.